Welcome to 4Life International

The 4Life International Group (“4Life”) is an innovative group of direct to consumer insurance distribution companies all of whom share a common commitment to excellence.

Our customer focused business model, which has generated more than 5 million policies, began in South Africa in the late 1980’s and later successfully introduced to the USA, UK and Australia over three decades before expanding to Europe. Since 2008, 4Life has been a provider of simplified and guaranteed insurance options on behalf of carefully selected insurance companies in a number of European countries. More than two million people, both young and old have been served in this short space of time.

About Us

0 million+
Customers Served
£ 0 million
Cover In Force

Our Companies

Life insurance is one of the most important gifts someone can give their family and our companies pride themselves in perfecting the art of offering easy to understand, affordable and convenient insurance easily and directly to consumers. To achieve this, we rely on the expertise and international industry knowledge gained from around the world in the last 30 years.

4Life Direct International based in London provides managerial and strategic support to companies in the group helping them become leading distributors of life insurance in their own countries

Our Product Lines

We have developed trusted relationships with leading insurance providers and are therefore able to offer amongst other solutions:.
  • No medical questions, guaranteed issue Whole of Life insurance
  • Accident cover providing lump sum payout for death or disability
  • No medical tests, Term Life cover. An easy, affordable way to cover specific events, be it a mortgage or the independence of children
  • Hospital Cash providing daily payments to cover days spent in hospital

Our Values


We believe that life insurance must be easy to understand and obtain and that customers should know exactly what they are buying. We only work with insurers who offer easy to understand policies some of which have the shortest terms and conditions in the market.


We look to implement innovative customer service experiences which are convenient for customers.  We deal with customers directly from the convenience of their own home.


We understand that our customers are operating within a budget and therefore we only work with insurers who can offer quality insurance products at an affordable price.  When you see the 4Life Direct logo you can be sure that they only offer insurance products from insurers who share this vision.

Our Leadership

The men and women who lead 4Life are dedicated, experienced and forward-thinking. We come from all backgrounds and walks-of-life

Our Partners

We only choose partners that are led by the same principles as us – simplicity, convenience and affordability.

The Red Sands Insurance Group which includes both life and non-life companies shares our vision, offers superior insurance products and provides the financial strength and credibility that is expected from a large international group.

Most importantly, the Red Sands Insurance Group offers a wide range of products and services to all sectors of the European market, regardless of location. It currently has over 1 million clients across Europe and has paid over £67 million in claims in 2016, alone. The Red Sands Insurance Group are also associated with a large international insurance group with more than 6.5 million clients worldwide and global gross written premiums of €1 billion.

Correlation Risk Partners work together with distributors and administrators of products to maximise return for all parties in the relationship.

Europe Assist is a global provider of assistance services to people in the fields of health, home and family life, automotive and travel.

Press Releases / Awards

Contact us


4Life Direct Kft. Madarász Viktor utca 47-49
1138 Budapest, Hungary
Tel.: +(36) 06-1-696-0783
E-mail: info@4lifedirect.hu

Czech Republic

4Life Direct Insurance Services s.r.o.
Pobřežní 394/12
186 00 Praha 8, Czech Republic
Tel.: +(420) 225 985 400
E-mail: klient@4lifedirect.cz


4Life Direct Insurance Services s.r.o.
Dunajská 8
811 08 Bratislava 1, Slovakia
Tel.: +(421) 02 20 922 555
E-mail: info@4lifedirect.sk