Welcome to 4Life International

The 4Life International Group (“4Life”) is an innovative group of direct to consumer insurance distribution companies all of whom share a common commitment to excellence.

Our customer focused business model, which has generated more than 5 million policies, began in South Africa in the late 1980’s and later successfully introduced to the USA, UK and Australia over three decades before expanding to Europe. Since 2008, 4Life has been a provider of simplified and guaranteed insurance options on behalf of carefully selected insurance companies in a number of European countries. More than two million people, both young and old have been served in this short space of time.

About Us

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Our Companies

Life insurance is one of the most important gifts someone can give their family and our companies pride themselves in perfecting the art of offering easy to understand, affordable and convenient insurance easily and directly to consumers. To achieve this, we rely on the expertise and international industry knowledge gained from around the world in the last 30 years.

4Life Direct International based in London provides managerial and strategic support to companies in the group helping them become leading distributors of life insurance in their own countries

4Life Direct Poland established in Warsaw in 2008

4Life Direct Hungary established  in Budapest in 2012

4Life Direct Czech Republic established in Prague in 2015

4Life Direct Slovakia established in Bratislava in 2015

4Life Direct Greece established in Athens in 2017

Our Product Lines

We have developed trusted relationships with leading insurance providers and are therefore able to offer amongst other solutions:.
  • No medical questions, guaranteed issue Whole of Life insurance
  • Accident cover providing lump sum payout for death or disability
  • No medical tests, Term Life cover. An easy, affordable way to cover specific events, be it a mortgage or the independence of children
  • Hospital Cash providing daily payments to cover days spent in hospital

Our Values


We believe that life insurance must be easy to understand and obtain and that customers should know exactly what they are buying. We only work with insurers who offer easy to understand policies some of which have the shortest terms and conditions in the market.


We look to implement innovative customer service experiences which are convenient for customers.  We deal with customers directly from the convenience of their own home.


We understand that our customers are operating within a budget and therefore we only work with insurers who can offer quality insurance products at an affordable price.  When you see the 4Life Direct logo you can be sure that they only offer insurance products from insurers who share this vision.

Our Corporate Social Responsibility

At 4Life Direct we embrace the lives and interest of our staff outside work. Through our monthly employee recognition programme, winners are able to select a charity, society or club of their choice for the group to donate to.  Some of the Charities we have supported in 2016 are:


Foundation Rak’nRoll in Poland – supporting women with cancer

Lubartowski Association of Hospice of ST-Anna – providing support and care for cancer patients

Lake Zykwieckie – a sports club focussed on young people

Help on Time – supporting abused children

National Association for Children with Cancer and Leukemia organization

St. Martin's Children's Safety Service Public Benefit Foundation

Noah's Animal Shelter Foundation

Animal shelter Budaörs

Our Leadership

The men and women who lead 4Life are dedicated, experienced and forward-thinking. We come from all backgrounds and walks-of-life

Our Partners

We only choose partners that are led by the same principles as us – simplicity, convenience and affordability.

The Red Sands Insurance Group which includes both life and non-life companies shares our vision, offers superior insurance products and provides the financial strength and credibility that is expected from a large international group.

Most importantly, the Red Sands Insurance Group offers a wide range of products and services to all sectors of the European market, regardless of location. It currently has over 1 million clients across Europe and has paid over £67 million in claims in 2016, alone. The Red Sands Insurance Group are also associated with a large international insurance group with more than 6.5 million clients worldwide and global gross written premiums of €1 billion.

Correlation Risk Partners work together with distributors and administrators of products to maximise return for all parties in the relationship.

S7 Health  offer health medical packages that provide reliable and fast access to doctors and treatment in over 1,000 best private clinics in Poland.

Europe Assist is a global provider of assistance services to people in the fields of health, home and family life, automotive and travel.

Press Releases / Awards


We are more than just an insurance distribution group. At 4Life, we are constantly striving to find new, progressive and innovative ways of making life easier for our customers. However, we know this can’t happen without exceptional talent. By joining 4Life you know that you will be touching the lives of millions of people in Europe.

We are dedicated to developing and growing each of our employees in a multitude of different roles and skillsets.

For available jobs please submit your cv to careers@4lifedirectinternational.com.

Contact us

If you would like to find out more, please get in touch.

4Life Direct International

3rd Floor, 5 London Wall Buildings,
London, EC2M 5NS
E-mail: info@4lifedirectinternational.com


4Life Direct sp. z o.o.
ul. Chmielna 132/134,
00-805 Warszawa, Poland
Tel.: +(48) 22 354 50 50
E-mail: info@4lifedirect.pl



4Life Direct Kft.
Madarász Viktor utca 47-49
1138 Budapest, Hungary
Tel.: +(36) 06-1-696-0783
E-mail: info@4lifedirect.hu


Czech Republic

4Life Direct Insurance Services s.r.o.
Pobřežní 394/12
186 00 Praha 8, Czech Republic
Tel.: +(420) 225 985 400
E-mail: klient@4lifedirect.cz



4Life Direct Insurance Services s.r.o.
Dunajská 8
811 08 Bratislava 1, Slovakia
Tel.: +(421) 02 20 922 555
E-mail: info@4lifedirect.sk



4Life Direct Hellas
Lagoumitzi 24,
176 71 Athens, Greece
Tel.: +(30) 211 2340 904
E-mail: info@4lifedirect.gr