The 4Life International Group (“4Life”) is an innovative group of direct to consumer insurance distribution companies all of whom share a common commitment to excellence.
Our customer focused business model, which has generated more than 5 million policies, began in South Africa in the late 1980’s and later successfully introduced to the USA, UK and Australia over three decades before expanding to Europe. Since 2008, 4Life has been a provider of simplified and guaranteed insurance options on behalf of carefully selected insurance companies in a number of European countries. More than two million people, both young and old have been served in this short space of time.
Life insurance is one of the most important gifts someone can give their family and our companies pride themselves in perfecting the art of offering easy to understand, affordable and convenient insurance easily and directly to consumers. To achieve this, we rely on the expertise and international industry knowledge gained from around the world in the last 30 years.
4Life Direct International based in London provides managerial and strategic support to companies in the group helping them become leading distributors of life insurance in their own countries
Simplicity
We believe that life insurance must be easy to understand and obtain and that customers should know exactly what they are buying. We only work with insurers who offer easy to understand policies some of which have the shortest terms and conditions in the market.Convenience
We look to implement innovative customer service experiences which are convenient for customers. We deal with customers directly from the convenience of their own home.Affordability
We understand that our customers are operating within a budget and therefore we only work with insurers who can offer quality insurance products at an affordable price. When you see the 4Life Direct logo you can be sure that they only offer insurance products from insurers who share this vision.We only choose partners that are led by the same principles as us – simplicity, convenience and affordability.
The Red Sands Insurance Group which includes both life and non-life companies shares our vision, offers superior insurance products and provides the financial strength and credibility that is expected from a large international group.
Most importantly, the Red Sands Insurance Group offers a wide range of products and services to all sectors of the European market, regardless of location. It currently has over 1 million clients across Europe and has paid over £67 million in claims in 2016, alone. The Red Sands Insurance Group are also associated with a large international insurance group with more than 6.5 million clients worldwide and global gross written premiums of €1 billion.
Correlation Risk Partners work together with distributors and administrators of products to maximise return for all parties in the relationship.
Europe Assist is a global provider of assistance services to people in the fields of health, home and family life, automotive and travel.