The 4Life International Group (“4Life”) is an innovative group of direct to consumer insurance distribution companies all of whom share a common commitment to excellence.
Our customer focused business model, which has generated more than 5 million policies, began in South Africa in the late 1980’s and later successfully introduced to the USA, UK and Australia over three decades before expanding to Europe. Since 2008, 4Life has been a provider of simplified and guaranteed insurance options on behalf of carefully selected insurance companies in a number of European countries. More than two million people, both young and old have been served in this short space of time.
Life insurance is one of the most important gifts someone can give their family and our companies pride themselves in perfecting the art of offering easy to understand, affordable and convenient insurance easily and directly to consumers. To achieve this, we rely on the expertise and international industry knowledge gained from around the world in the last 30 years.
4Life Direct International based in London provides managerial and strategic support to companies in the group helping them become leading distributors of life insurance in their own countries
4Life Direct Poland established in Warsaw in 2008
4Life Direct Hungary established in Budapest in 2012
4Life Direct Czech Republic established in Praque in 2015
4Life Direct Slovakia established in Bratislava in 2015
4Life Direct Greece established in Athens in 2017
We have developed trusted relationships with leading insurance providers and are therefore able to offer amongst other solutions:.
No medical questions, guaranteed issue Whole of Life insurance
Accident cover providing lump sum payout for death or disability
No medical tests, Term Life cover. An easy, affordable way to cover specific events, be it a mortgage or the independence of children
Hospital Cash providing daily payments to cover days spent in hospital
We believe that life insurance must be easy to understand and obtain and that customers should know exactly what they are buying. We only work with insurers who offer easy to understand policies some of which have the shortest terms and conditions in the market.
We look to implement innovative customer service experiences which are convenient for customers. We deal with customers directly from the convenience of their own home.
We understand that our customers are operating within a budget and therefore we only work with insurers who can offer quality insurance products at an affordable price. When you see the 4Life Direct logo you can be sure that they only offer insurance products from insurers who share this vision.
At 4Life Direct we embrace the lives and interest of our staff outside work. Through our monthly employee recognition programme, winners are able to select a charity, society or club of their choice for the group to donate to. Some of the Charities we have supported in 2016 are:
Foundation Rak’nRoll in Poland – supporting women with cancer
Lubartowski Association of Hospice of ST-Anna – providing support and care for cancer patients
Lake Zykwieckie – a sports club focussed on young people
Help on Time – supporting abused children
National Association for Children with Cancer and Leukemia organization
St. Martin's Children's Safety Service Public Benefit Foundation
Noah's Animal Shelter Foundation
Animal shelter Budaörs
The men and women who lead 4Life are dedicated, experienced and forward-thinking. We come from all backgrounds and walks-of-life
John is a graduate of Stellenbosch University and the University of KwaZulu Natal in South Africa and is a qualified Chartered Accountant. He has many years’ experience of working in the financial services sector in the United Kingdom including Credit Suisse Investment Bank and, for the last 10 years, at the global insurance broker Willis. At Willis his roles included leading a successful international change programme, Deputy Group FP&A Director and CFO Global Transport. He has years of experience communicating across international businesses with various stakeholders including boards, investors, bankers and regulators. John is currently the Managing Director of 4Life Direct International and is responsible for leading the company strategy while managing the day-to-day running of the business.
Bruce is a graduate of Rhodes University, the University of the Witwatersrand and Harvard University. He has over 35 years’ experience in the life insurance industry and was CEO of AA Life Assurance Association (South Africa) as well as co-founder and CEO of Clientele Life Assurance Company (South Africa), Clientele Financial Services (USA), Clientele Insurance Services (Australia) and 4Life Direct International where he acts in an advisory capacity. He is considered an expert in the field of direct marketing of insurance products and services and has consulted to a number of global companies in this field.
Francois has more than 20 years’ experience in the insurance industry and has served as a member of the Board of Clientele Life South Africa. He was CEO of the IFA Division of Clientele Life, the largest direct selling business in South Africa. He joined 4Life Direct in 2010 and held the position of Managing Director of 4Life Direct Poland until 2014. He is currently the Sales Director for the 4Life Direct Group, as well as Chairman of 4Life Direct Poland.
After studying a Bachelor of Commerce degree, Erica began her career in sales and marketing at Old Mutual in Cape Town, South Africa. Erica has since gained a wealth of experience in financial services in local and global companies. She is currently Marketing Director at 4Life Direct International.
Christelle started her career in customer care in 1995 when she headed up Clientele Life’s Claims & Underwriting team and took over the role of Senior Contact Centre Manager in 2001. Throughout her career she has been exposed to customer service and managing workforces to ensure maximum satisfaction for all involved. Christelle has received several accolades related to contact center operations and customer care throughout the years. She has been certified as a Contact Center Strategic Leader by the Call Center Industry Advisory Council and she uses her knowledge and experience to lead a successful team in her capacity as Operations Director at 4Life Direct International. Christelle supports the contact centre industry both locally and internationally through her involvement with the Contact Centre Management Group of South Africa and ContactCenterWorld.com.
Lukasz is a graduate of Economics at Warsaw University. Having joined 4Life Direct Poland in 2009 he gained a wealth of experience working in various departments and currently holds the position of Business Development Director for 4Life Direct International.
Jean-Pierre is a qualified Chartered Accountant (SA), having majored in finance at the University of Cape Town and obtaining post grad honours in accounting through the University of Kwa-Zulu Natal. After completing his articles with Ernst and Young in Cape Town, South Africa, Jean-Pierre moved to London where he spent over 5 years in investment banking as part of the finance team for the European Oil Desk at Morgan Stanley. Jean-Pierre joined 4Life Direct International in 2013 as Finance Manager to head up the finance department and since December 2013 holds the position of Finance Director for 4Life Direct International.
Jonathan joined 4Life Direct International as General Counsel in November 2015 and is responsible for all legal, compliance and regulatory matters across the Group. Jonathan holds a bachelor of laws and is qualified as a solicitor in England and Wales, as well as in the Republic of Ireland. Prior to joining 4Life Direct, Jonathan worked for the international law firm DAC Beachcroft for over seven years and acted on behalf of multinational insurers and intermediaries, government bodies and construction firms.
With many years of experience in both Piraeus and ATE Bank, Vaios is an outstanding management professional with extensive experience with managing both teams and customers. His proven track record in delivering exceptional results through branch business development, client management, and strategic planning, show why he was the obvious choice as 4LifeDirect Branch Manager for Greece. Vaios is passionate about working with the best people and offering customers the best service and looks to establish lasting relationships with partners and clients alike.
Josef joined 4Life Direct as the Czech Branch Manager at the beginning of 2017. He came into the role with more than twenty years of management experience in the financial services market. Throughout his career he led successful sales teams and achieved significant results in the development of his teams. During his career he also gained significant experience in marketing and project management.
With the opening of the Slovakian branch in 2014, Simona joined 4Life Direct to head up Operations. She came into the role with six years of experience in the insurance market.
As the leading figure in the Slovakian branch she took on the challenge of establishing it as a successful business.
Having overseen all areas of the business, being the driving force behind its growth, she was appointed Branch Manager at the beginning of 2017.
Anett is a graduate of Economics from Corvinus University Budapest. With over 12 years of insurance experience, she has been active in selling, product development, internal audit and management of different departments. When she joined 4Life Direct Hungary in 2012, her area of focus was Operations and since 2016 she heads up the Hungarian branch. In 2016, she has been qualified as a Call Center Strategic Leader by International Customer Management Institute.
Katarzyna has over 13 years of experience in the insurance industry. She graduated from the University of Insurance and Banking. Her career in the industry began in Amplico Life SA. In 2010, she joined the team as 4Life Direct Operations Director, and currently holds the position of Director of 4Life Direct in Poland. Privately Katarzyna is the proud mother of two wonderful daughters.
We only choose partners that are led by the same principles as us – simplicity, convenience and affordability.
The Red Sands Insurance Group which includes both life and non-life companies shares our vision, offers superior insurance products and provides the financial strength and credibility that is expected from a large international group.
Most importantly, the Red Sands Insurance Group offers a wide range of products and services to all sectors of the European market, regardless of location. It currently has over 1 million clients across Europe and has paid over £67 million in claims in 2016, alone. The Red Sands Insurance Group are also associated with a large international insurance group with more than 6.5 million clients worldwide and global gross written premiums of €1 billion.
Correlation Risk Partners work together with distributors and administrators of products to maximise return for all parties in the relationship.
S7 Health offer health medical packages that provide reliable and fast access to doctors and treatment in over 1,000 best private clinics in Poland.
Europe Assist is a global provider of assistance services to people in the fields of health, home and family life, automotive and travel.
Top Customer Friendly Company
4Life Direct Poland has received the Top Customer Friendly Company award every year between 2010 - 2016, from the Institute of Management for Customer Service.
Award for Marketing Communications
In 2015, the marketing department of 4Life Direct Poland won an award from the Polish television channel TVP in the “Golden Speech for Advertising – Advertiser” category, in recognition of their outstanding attitude to the culture of communication through our adverts shown on TVP, demonstrating a high level of sensitivity, linguistic creativity and respect for the principles and traditions of the Polish language.
Best Contact Centre
In 2012, 4Life Direct Poland was judged to be the best contact centre in its class in the world, after receiving two gold medals by The Global Association for Contact Centre Best Practices.
Quality of the Year Award
4Life Direct Poland were awarded Quality of the Year for exceptional service in 2011.
Consumer Laurel of the Year
In 2011, 4Life Direct Poland were awarded the Consumer Laurel of the Year for excellence.
Reliable Company Accolade
Since 2013, 4Life Direct Poland have participated in the ‘Reliable Company' program, providing a range of information to demonstrate their credibility. At the request of their partners and customers, they provided registration information, data about the decision makers in the company and achievements.
We are more than just an insurance distribution group. At 4Life, we are constantly striving to find new, progressive and innovative ways of making life easier for our customers. However, we know this can’t happen without exceptional talent. By joining 4Life you know that you will be touching the lives of millions of people in Europe.
We are dedicated to developing and growing each of our employees in a multitude of different roles and skillsets.
For available jobs please submit your cv to email@example.com.
If you would like to find out more, please get in touch.
4Life Direct International
3rd Floor, 5 London Wall Buildings,
London, EC2M 5NS
Tel.: +(44) 20 7256 2464